Building the National Harm Reduction Movement: Organizational Rebrand & Website Redesign REQUEST FOR PROPOSALS

Organizational Overview

The national Harm Reduction Coalition is celebrating 25 years of promoting policies and programs that support people who use drugs through advocacy, policy, capacity building, training, and convening activities across the country. In 2020, we’re looking to update our organization’s brand and overhaul our entire website to launch our next 25 years of work to build the national harm reduction movement. Our new organizational brand and website will speak to audiences that have an interest or direct experience with fighting overdose, preventing HIV and hepatitis C, challenging stigma around drug use, and uplifting the health and dignity of people who use drugs. We are seeking a team that is excited about our mission and can be the lead on this project. The rebrand component will include a new look-feel, logo, taglines, and organizational messaging and imagery. The website redesign component will take the most useful and utilized elements of our existing website, input from our community (e.g. key partners, stakeholders, and audiences), and user experience design to launch a new website that is designed around our strategic priorities and meets community needs. You can learn more about Harm Reduction Coalition ​here​.

Project Overview

Harm Reduction Coalition is seeking proposals from a team to complete the following project with two primary components:

1. Organizational Rebrand ​- to lead a process with our organization and select community stakeholders to identify and test key messages and values that can be translated into a new, comprehensive organizational identity and brand package for the organization. The rebrand package will primarily include creating a new visual identity, including but not limited to multiple revision cycles of the organizational logo, taglines, iconography, brand elements, typography and color palette selection, and style guide. We are looking for a team that can update and build off of our existing organizational messaging to collaborate on creating updated messaging that speaks to a wide variety of audiences, communicating our values in a compelling, memorable, and inspiring manner. ​A key component of this project is the meaningful inclusion of a variety of internal and community stakeholders; our team will actively participate in the process to define audiences and recruit people for identity and messaging feedback and expect the team selected to suggest the process and lead presentations.
a. Timeline​: December 3rd, 2019 to April 30th, 2020.
b. Budget​: $15,000 - $25,000

2. Website Redesign ​- to lead a process with our organization and community stakeholders to identify how our existing website meets the needs of community members and providers, soliciting information about desired usability and utility of the website, creating and managing project timeline, creating sample wireframes, and working with our Communications team to co-create select content, organization, features of our website. Our team is looking for a team who will be able to synthesize information and content, create a website that is easy to maintain, center the user experience for the public to access critical resources, and include room to grow to include features like a resource map or expanding functionality of our existing ​online training institute​. ​The national Harm Reduction Coalition website serves as a critical community resource and must be reliable, secure, user-friendly, engaging through storytelling, and expansive.
a. Timeline​: December 3rd, 2019 to June 15th, 2020.
b. Budget​: $70,000 - $85,000 maximum

Project Phases:

Proposals should describe the project in terms of five phases: (1) Information Collection and Community Assessment, (2) Initial Concepts Drafting & Feedback, (3) Project Execution, (4) Testing, and (5) Final Delivery of Project.

Proposal Requirements

​Proposals submitted must delineate project deliverables specific to each category of the project but may be in a single timeline. If your organization intends to subcontract one or more of the components and/or tasks to another team, we require organizational information, staff roles, and portfolio examples from each group in addition to a letter of commitment.
Your proposal must include the following:

    • • Overview of the qualifications of your team to lead the project including relevant experience and expertise
    • • At least three (3) examples of portfolio pieces related to each of the category
    • • Describe your approach to soliciting feedback at initial stages of the project to generate themes/content and
    • • approach to receiving/integrating feedback on drafts
    • • Describe your expectations for Harm Reduction Coalition to support the project in moving forward including any
    • • limitations your team may have in terms of capacity or development area
    • • Outline a timeline of project including suggested phases of work and specific deliverables, including projected
    • • total hours for each major project component
      • ⁃ For website:​ deliverables should include major milestones that outline the process you will map out including timeline for our team’s feedback and decision making with a timeline and estimated hours
      • ⁃ For rebrand:​ deliverables must include a list of digital media produced for review and how many versions are offered for consideration

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      • • A description of your team including roles and skill-sets for each team member who will be on the project
      • • A description of how you will work with our organization to train and offboard website maintenance with our
      • • team
      • • Overall project budget and line items either by completion of deliverables or type of work activity

Organizations led by people of color, women, people who are LGBTQIA+ identified, people with a history of incarceration, people who use drugs, and/or people who engage in sex work are strongly encouraged to apply.

Questions

Contact Elizabeth Maldonado at ​communications@harmreduction.org​ with any related questions

Letter of Intent

November 5th, 2019 by midnight Eastern time

Deadline

November 15th, 2019 by midnight Eastern time

Important Dates for Award Announcements:

● Finalists Announced November 20th
● Finalists Present Concept to Review Committee (30 minutes) on November 22nd
● Final Award Announced November 26th
● Kick Off Meetings Scheduled Beginning December 4th

Instructions

Please address your proposal submission with “Organizational Rebrand and Website Redesign Project Proposal” in the subject line to ​communications@harmreduction.org​ by the deadline. ​Late submissions will not be considered.

1. Submit Word, PDF, and/or Excel versions of the following documents:
⁃ Cover Letter labeled “[Your Group Name] – Cover Letter” including key contact for the proposal
⁃ A narrative proposal that covers responses to the items under ​Proposal Requirements
⁃ A budget with the description of activities for line items and deliverables Excel format
⁃ Minimum of 3 samples of work per category
⁃ If you are a lead organization and expect to subcontract part of the project to another team, please attach signed letters of commitment from each organization
⁃ Optional: You may submit up to three testimonials on behalf of partner organizations with whom you have worked on similar projects

Agreements

All digital property produced through this project will be owned by Harm Reduction Coalition. We will share your proposal internally among staff members, and any proprietary information shared in the proposal should be clearly identified.